Marketbridge

Photo: Enoch Leung / Wikimedia Commons, CC BY-SA 2.0

Marketbridge acquires Channel99, the B2B ad measurement startup of Demandbase founder Chris Golec

Channel99 is the first true technology business for Marketbridge, a 35-year-old B2B marketing firm that has been buying agencies and consultancies. Golec said joining saved him from having to scale a sales organisation and raise a lot more money.