Publicis

Photo: NOIRLab/NSF/AURA/T. Slovinský / Wikimedia Commons, CC BY 4.0

Publicis acquires Israeli creative analytics startup AdgeAI

AdgeAI, founded in 2023 by brothers Eyal and Asaf Ben Shalom, never raised outside capital. Calcalist estimated that Publicis paid about $100 million, though neither side disclosed the price.