AcquiredStartups
Acquirer · Corporate

Zeta Global

1Exits trackedUndisclosedDisclosed value—Median price0Acquihires
Photo: Oast House Archive / Wikimedia Commons, CC BY-SA 2.0
AI · Toronto

Zeta Global agrees to buy Senso, the Toronto startup behind its AI search visibility product

Zeta is buying the company whose technology already powered its generative engine optimization offering. Senso started out building retention analytics for credit unions before joining Y Combinator in 2024.

PriceUndisclosedRaised$4mLast stageSeedBuyer typeCorporate
Latest in Zeta GlobalMore stories here soon.