Abwaab, an education technology company based in Jordan, acquired Eduact, a Cairo-based startup that sells software to independent teachers and small learning centres in Egypt. The deal was announced on September 1, 2026. Terms were not disclosed.
Eduact's platform lets educators manage video content, grading and payments, and connects the workflows of classes held in person with those run online. Abwaab said it would fold Eduact's technology into its wider platform and use its own content, technology and regional distribution to bring the product to more teachers and learning centres in Egypt and in other markets.
The purchase was Abwaab's second acquisition of 2026. In January it bought Apex Education, an Egyptian startup that helps students apply to universities abroad. According to Launch Base Africa, the Cairo-based Eduact team now operates under the Abwaab umbrella.
What Eduact built
Adham Hamed and Ali Hisham founded Eduact in Egypt in 2020. The company sells its product as software-as-a-service to people who teach outside large institutions: independent tutors and the small learning centres where many Egyptian students take extra classes. Its tools cover the administrative side of that work, from hosting and organising video lessons to grading and collecting fees.
Launch Base Africa described the company as having carved out a niche serving Egypt's large network of private tutors and learning centres, giving them software to run their businesses without building their own technology. Eduact's co-founder and chief executive, Adham, told the outlet the aim was to bring technology to teachers in "towns and villages that most edtech platforms never reach", so that a teacher's impact "isn't limited by geography."
Neither company reported Eduact's funding history, investors, revenue, headcount or the number of teachers using the platform.
“We've always believed that transforming education in the Arab world isn't about one company doing everything; it's about finding the best teams solving real problems on the ground and building with them.”
Why Abwaab is buying
Abwaab was founded in Jordan in 2019 by Hamdi Tabbaa, Sabri Hakim and Hussein AlSarabi. It sells curriculum-aligned online lessons, assessments and other learning products to students and operates in six markets across the Middle East and North Africa. Launch Base Africa noted that the company built its brand on video lessons from well-known teachers and AI-based assessment tools for students.
The Eduact deal gives Abwaab a route to students through the teachers and centres they already use. Daba Finance pointed out that private tutoring and learning centres play a large part in how Egyptian students prepare for exams, so many learners do not start with an education app. Launch Base Africa described the move as a shift from a purely direct-to-consumer model toward a hybrid approach that supplies infrastructure to educators.
Tabbaa framed the deal as building on relationships Eduact already had. "Eduact has spent years earning the trust of teachers and learning centers across Egypt," he said, adding: "Rather than compete with that, we wanted to build on it."
Two Egyptian acquisitions in one year
The January purchase of Apex Education took Abwaab into university admissions advice and higher-education preparation. Eduact adds a third audience. According to Daba Finance, the company now reaches students through its own app, prospective university applicants through Apex, and teachers and learning centres through Eduact.
Daba Finance reported that Abwaab's stated approach is to add products through acquisitions and partnerships rather than build every service itself. Both deals so far have been Egyptian companies. Egypt is the most populous country in the Arab world, as Launch Base Africa noted.
What comes next
Abwaab has not given a timeline for integrating the two products or for launching Eduact's tools outside Egypt. Launch Base Africa said the companies aimed to deploy an integrated set of services across Abwaab's regional footprint.
Integration is the main task ahead. Daba Finance noted that Abwaab has to combine Eduact's software with its own systems without disrupting the teachers and centres already using it. Launch Base Africa added that the two businesses serve different customers: Abwaab is a consumer brand, while Eduact works as back-office software for professionals.
The deal also comes during a period of consolidation in the region's technology sector. Launch Base Africa reported that venture funding in the Middle East has cooled since 2021 and 2022, and that investors have pushed portfolio companies to grow through mergers.
