Adyen, the Amsterdam-listed payments company, said on June 11, 2026 that it had signed a definitive agreement to acquire Orb, a San Francisco billing platform for companies that charge by usage, for $335 million. Adyen is paying entirely from its existing cash, and the deal is structured as a reverse triangular merger that makes Orb an indirect, wholly owned subsidiary.
Orb co-founders Alvaro Morales and Kshitij Grover agreed to reinvest a significant portion of their proceeds in newly issued Adyen ordinary shares. Adyen said it expected the deal to close on July 1, 2026, the same day as its separate purchase of Talon.One, subject to regulatory approvals. Orb later confirmed on its blog that the acquisition closed on July 1.
Adyen plans to run Orb under what it calls an incubator model. During the first phase Orb will keep operating as a separate product to protect its development speed, and it will keep working with other payment processors. Orb said there would be no interruption in service and that customers could stay with their preferred payment provider.
What Orb built
Orb was founded in 2021 by former engineering leaders at Asana, with Morales as chief executive. Its software stores the full stream of usage events that a customer's product generates and turns complex pricing contracts into invoices. FinTech Global reported that it keeps the ingestion of usage data separate from invoicing.
Adyen named Vercel, Glean, Replit and Supabase among Orb's customers. When Orb raised its Series B in 2024 it also listed Pinecone and Perplexity, and said its customer base had tripled since the start of that year. The companies did not disclose Orb's revenue or headcount.
In his post about the deal, Morales wrote that companies change how they price faster than they change how they bill, and that AI has sped up the move toward pricing based on consumption and outcomes.
“Standalone billing systems are fundamentally limited because they operate blind to transaction execution. We built our architecture to process complex consumption logic at the event level, giving merchants total flexibility over their pricing frameworks.”
Why Adyen is buying
Adyen processes payments for large merchants, and the deal moves it one step earlier in the revenue process, to the point where a charge is calculated. Co-chief executive Ingo Uytdehaage said customers increasingly need infrastructure that can handle complex, high-volume usage models as AI changes how software is priced and consumed. He said combining Orb's billing product with Adyen's payments platform would connect what merchants charge with how those charges perform.
Morales said standalone billing systems are limited because they cannot see what happens when a transaction is executed. Joining Adyen, he said, would link Orb's usage data to real-time payment signals. In the long term, Adyen wants merchants to get billing and payments from a single infrastructure.
Analysts at Cantor Fitzgerald, quoted by Payments Dive, saw the purchase as part of a more lasting strategic shift by Adyen to add capabilities beyond payments.
The founders and the funding
Orb announced a Series A in March 2023. In September 2024 it raised a $25 million Series B led by Mayfield, with existing investors Menlo Ventures, Greylock, South Park Commons, Basecase and Scribble Ventures and new investor Uncorrelated Ventures. That round brought its total funding to about $44 million.
Goodwin Procter was Orb's legal counsel and AXOM Partners its exclusive financial adviser. Wilson Sonsini Goodrich & Rosati advised Adyen, with KPMG Advisory carrying out financial due diligence.
A second deal in quick succession
Orb followed another Adyen deal announced earlier in the year. In April, Adyen agreed to buy Talon.One, which runs loyalty programmes and promotions for merchants, for €750 million (about $870 million), according to Payments Dive.
Adyen said the two acquisitions together would add about one percentage point to its net revenue growth in 2026 and reduce its margin by about one percentage point, including one-time transaction costs. It kept its previously announced financial targets unchanged.
