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Acquisition · Cybersecurity · United States

DeleteMe acquires Block Party, Tracy Chou's social media privacy tool

Chou built Block Party after using DeleteMe herself to scrub her data from brokers and finding nothing comparable for social accounts; now the two services will sit under one company.

ASAcquired deals deskNorth America24 March 2026 · 3 min read
DeleteMe acquires Block Party
Photo: Acabashi / Wikimedia Commons, CC BY-SA 4.0

DeleteMe, a service that removes people's personal information from data brokers and people-search sites, acquired Block Party, a browser tool that finds and fixes privacy and security risks across social media accounts. Block Party announced the deal on its blog on March 24, 2026.

Neither company disclosed the price or other terms. Block Party will keep operating as a separate product during the transition, and current users will see no changes for now. DeleteMe said the two products would run independently while it works out an integrated service, and that it would share more as plans develop.

Organisations interested in using Block Party to protect staff are being directed to DeleteMe's enterprise team.

What Block Party built

Tracy Chou founded Block Party in 2018 to help people avoid targeted harassment on Twitter, drawing on her own experience there. Chou has written that she was briefly and mildly internet famous for her activism, and that this led to intrusions on her safety.

The original product depended on Twitter's data feed. After Elon Musk bought the platform, Twitter began charging for API access; in 2023 it asked for $42,000 a month, according to Wikipedia. Block Party could not afford that and changed course.

It rebuilt itself as a browser extension for Chrome, Edge and Firefox that scans a user's accounts, flags risky privacy and security settings and "deep cleans" them in a few clicks. It now supports more than a dozen platforms, including Facebook, Google, Instagram, LinkedIn, TikTok, Venmo and X. Companies can also use it to fix settings across employees' social accounts.

“DeleteMe is now the only solution that removes the fuel powering these attacks from the two places hackers go first”Rob Shavell, CEO and Co-Founder, DeleteMe
Funding historyTotal raised n/a
—Pre-seed$1.5m
2022Seed$4.8m

The founder and the funding

By the time its app launched in 2021, Block Party had raised close to $1.5 million in pre-seed funding from backers including Ellen Pao and Alexia Bonatsos. In 2022 it raised a $4.8 million seed round to expand beyond Twitter, bringing its total funding to nearly $5 million.

Chou wrote that when her own information was exposed, friends pointed her to DeleteMe to get it removed from data brokers, but nothing did the same for social media accounts, so she built Block Party. "DeleteMe has spent years solving data broker exposure. Block Party solves social," the announcement said.

"We don't have to choose between having a voice and being safe," Chou wrote. On Bluesky she added: "The mission continues. It just got a lot more powerful."

Why DeleteMe is buying

DeleteMe launched about 15 years ago to fight data brokers that collect and sell people's home addresses, phone numbers and relatives' names. It is run by Abine, Inc., and says it removes people from more than 750 data brokers and has taken down more than 35 million records.

In his announcement, co-founder and CEO Rob Shavell argued that social engineering attacks draw on two sources: data broker listings and social media profiles. "DeleteMe is now the only solution that removes the fuel powering these attacks from the two places hackers go first," he wrote. He cited figures that the typical American has 611 pieces of personal information online and that AI-powered attacks rose 89% in the previous year.

Shavell said the purchase was the first of several steps planned for the year to extend DeleteMe's protection beyond data brokers. Chou said that until now enterprise customers and consumers had to go to different companies for the two kinds of protection.

What happens to users

New users can still sign up for the Block Party browser extension on its website. DeleteMe said it would keep both products running separately for now and give customers updates as the integration takes shape.

For businesses, DeleteMe said the combination should make it easier to protect employees against social engineering attacks that begin with personal information found online.

Sources