Fleury Michon, the French food manufacturer, has acquired 100% of All Plants, the British company behind the Allplants plant-based food brand. The deal was signed and completed on October 20, 2026, Idéal Investisseur reported, and announced the following day.
Terms were not disclosed.
The purchase covers the brand's marketing activities, its team and the rights to the Allplants name, according to Fleury Michon's statement quoted by Just Food. Managing director Kerry Atack is expected to stay on, Just Food reported.
A startup that changed hands twice
Allplants was set up by Jonathan Petrides in 2016 and became known for frozen plant-based ready meals. The company entered administration in 2024 and laid off 65 staff that year, FoodNavigator reported.
Ella Mills, founder of Deliciously Ella, bought the Allplants brand name and assets out of administration in early 2025. The product recipes were not part of that purchase. In March 2025 another company, Grubby, bought the recipes, manufacturing methods and exclusive rights to the full Allplants range and relaunched the ready meals in August 2025, according to FoodNavigator.
Ella and Matt Mills founded Deliciously Ella in 2012 and sold it to the Swiss group Hero in September 2024. With this sale they have now exited Allplants as well.
“After our sale in 2024, it was great to get the CMS team back together to work on this latest sale for Ella and me.”
What Fleury Michon gets
Fleury Michon said the business has annual revenue of about €5 million (about $5.8 million), less than 1% of the group's turnover, and EBITDA close to break-even.
Just Food reported that Allplants products sell through Tesco, Sainsbury's, Waitrose and the online grocer Ocado, as well as directly to consumers, and that the range includes veggie burgers and bites, pasta sauces and filled pasta such as tortelloni alongside frozen meals.
The value for Fleury Michon lies mainly in that shelf access. The group presents All Plants as a marketing platform for its own plant-based range in Britain, a market it considers more developed than France for plant-based food, Idéal Investisseur reported. Fleury Michon also cited strategic complementarity between the companies and said the deal strengthens its international footprint.
Why the UK
Rather than build its own sales presence in British supermarkets, Fleury Michon is buying a brand that already has one. Idéal Investisseur reported that the group's stated aim is to accelerate the rollout of its plant-based range in the United Kingdom, where it considers the market more developed than in France.
The deal is small for the group. All Plants' revenue is under 1% of Fleury Michon's turnover, and the French company is known mainly for charcuterie, ready meals and surimi rather than meat-free food. The UK purchase gives it a commercial team and a recognised name across the Channel for a range it already makes.
It is less clear how the arrangement with Grubby, which owns the original Allplants recipes and manufacturing methods, will fit with Fleury Michon's plans. None of the reports said whether that agreement is affected by the sale.
Who is buying
Fleury Michon was founded in 1905 by brothers-in-law Félix Fleury and Lucien Michon and is based in Pouzauges in the Vendée region of western France. It makes charcuterie, ready meals, surimi and chilled appetisers, and describes itself as a family-owned, independent company. Its shares trade on Euronext Growth Paris.
The group reported revenue of €420.7 million (about $490 million) for the first half of 2026. Its 2026 annual results, due on April 6, 2027, will be the first to include All Plants, according to Idéal Investisseur.
The sellers
The law firm CMS advised the Mills on both the Deliciously Ella sale and this one, FoodNavigator reported.
"After our sale in 2024, it was great to get the CMS team back together to work on this latest sale for Ella and me," Matt Mills, group chief executive, said.
David Roberts, a partner and head of leisure at CMS UK, hinted that more deals could follow. "I have a sneaking suspicion this won't be the last," he said.
