Goodwin, a Columbus, Ohio, software company that runs bookings and payments for private charter flights, has acquired DineUp, a Los Angeles-based technology company that handles in-flight catering orders. The deal was reported by Columbus Business First in October 2026. The price was not disclosed.
Goodwin plans to fold DineUp into its own platform so that catering orders are processed in the same system that charter operators already use to book flights and collect payment. Deal tracker Signalbase lists the transaction date as September 15, 2026, which suggests the purchase was completed before it was made public.
Neither company has published a statement on the deal, and no details were given on whether DineUp's founders will join Goodwin or whether DineUp will keep operating under its own name.
What DineUp built
DineUp sells in-flight meals through the airlines and jet operators that carry passengers rather than directly to travellers. Its software plugs into an operator's own app so passengers can choose a meal from a menu of local restaurants and food brands at their departure airport before the flight.
The company describes its service as covering the whole chain: building menus, integrating with the operator's software, order tracking, payment and the ground logistics of getting food from the kitchen to the aircraft. It markets the service to both private and commercial aviation, and according to its Crunchbase profile it first launched with private aviation customers in 2023.
DineUp is small. Signalbase lists three employees, and its recruiting profile on Wellfound describes a team of one to ten people started by two pilots. Dealroom names Aaron Colodne as founder and CEO and says the company coordinates its service from Los Angeles across both US coasts.
Why Goodwin is buying
Goodwin builds software that lets charter operators and brokers quote, book, manage and get paid for private flights. Tolga Demirel is the company's co-founder. Over the past two years it has announced integrations with operators including flyExclusive, where it set up real-time bookable rates in March 2025, and Baker Aviation, whose booking process it digitised in July 2025.
Catering is one of the many arrangements that sit around a private flight and are often handled by phone and email. Dealroom's write-up of the deal read the purchase as a sign that Goodwin wants to become a one-stop platform for the private aviation market, covering more of a trip than the booking itself.
Buying an existing catering tool gives Goodwin a working product and relationships with food suppliers without having to build that network from scratch.
The founders and the funding
No outside funding for DineUp has been publicly reported, and the company's investors, if any, have not been named.
Goodwin has not announced its own funding publicly either. Data providers disagree: one directory links it to Canaan Partners, CB Insights lists Viewpoint Ventures without an amount, and Dealroom lists no known external funding. Job postings say Goodwin was founded in 2022.
What happens to customers
The companies have not said what happens to the operators that already use DineUp, or whether the catering service will stay available to operators that do not book through Goodwin. DineUp's operator customers were not named in reports of the deal.
For Goodwin's own operator customers, the immediate change is that catering can be ordered and paid for alongside the charter booking rather than arranged separately with a caterer.
A busy corner of private aviation
In-flight dining has drawn more attention from private aviation companies looking to add services around the flight. In October 2025 Wheels Up announced an in-flight dining programme with caterer AtYourJet, and in the UK and Europe, aviation caterer Air Culinaire Worldwide bought On Air Dining while keeping its brand and team.
Those deals involved catering businesses. Goodwin's purchase is different in that it buys the ordering software layer, which fits with its focus on the booking and payment systems that charter operators run on.
