Graas, a Singapore company that makes AI software for retailers, said on August 13, 2026 that it had completed the acquisition of Trustana, a Singapore product data platform. The financial terms of the acquisition were not disclosed.
Graas announced the purchase together with a $17 million Series B round led by LemmaTree, an investment firm founded by Temasek. Integra Partners, Tin Men Capital, The Xander Group, IncredWealth and Orzon also took part. Graas did not disclose the valuation for the round.
Trustana's team and technology move under Graas, which raised the new money and bought the startup in a single announcement.
What Trustana built
Trustana was founded in 2020 and started out with seed backing from Temasek, the Singapore state investor. Its software takes the product information that retailers and distributors hold and turns it into structured, enriched catalogue data that can be published across sales channels. Retailers use it to manage what they sell online and in other channels from one set of product records.
SaaSRise reported that Trustana's customers include David Jones, Chemist Warehouse and Toys"R"Us. Trustana is led by chief executive Rebecca Xing, who said joining Graas would let the company grow faster and offer more to customers around the world. The company has not disclosed how much money it raised or how many people it employs.
Why Graas is buying
Graas was founded in 2022, according to Arab Founders. The company, led by co-founder and chief executive Prem Bhatia, sells software that combines a retailer's product, customer, inventory and order data into what it calls a commerce knowledge graph. AI agents built on that graph recommend products, take orders, recover lost sales and handle inventory tasks. The company says its platform has processed more than $1 billion in live commerce transactions, and SaaSRise named Unilever, Puma and Schneider Electric among its customers.
Bringing Trustana's enrichment tools into the knowledge graph is meant to give Graas's agents clean product records alongside stock, pricing and customer data, so they can answer questions with live inventory status, margin information and recommendations across channels. Bhatia said putting product, customer and inventory data in one platform would let AI agents act across commerce workflows.
Graas also said the deal adds customers and widens its geographic reach. It plans to serve both e-commerce and offline general trade channels.
What happens to Trustana's customers
Trustana will remain a stand-alone brand, according to Graas, so retailers that use its catalogue software keep dealing with the same product. Behind the scenes, Trustana's data pipelines are being connected to Graas's platform straight away, and the combined offer is due to reach enterprise customers over the following quarter, RecordOwl reported.
For Graas's own clients, the change should show up in the agents themselves, which will draw on enriched product records when they answer questions or suggest actions. The company said the combined business will target Southeast Asia's fragmented e-commerce market with unified product data management for brands.
The funding and the investors
Graas has offices in nine countries and said it will focus growth on Australia, Southeast Asia and the Gulf region. It plans to spend the new money on product development and regional sales. Glenn Gore, chief executive of LemmaTree, said the combined platform puts Graas in a position to help retailers use agentic AI, in which software takes actions for a business rather than only producing analysis. The round's other backers, including Tin Men Capital and The Xander Group, joined LemmaTree in the raise; none of the investors disclosed the size of their stakes.
This is not the first time Graas has grown by acquisition. RecordOwl, citing RetailNews Asia, noted that the company had previously bought marketing and logistics analytics businesses in India and Southeast Asia. Enterprise retailers have been cutting the number of software vendors they work with, and Graas is positioning itself as a single supplier for product, inventory and sales data rather than one tool among many.
