Haulmer, a fintech company from Curicó, Chile, best known for the Tuu card payment terminals it sells to small merchants, has bought Apanio, a platform that lets micro and small businesses set up online stores. Diario Financiero reported the deal on April 2, 2026.
The two sides agreed the sale in December 2025 and signed it on March 18, 2026. The price was not disclosed. It is Haulmer's second acquisition, after it bought Digital Payments Prepago S.A., the company that operated Falabella group's Fpay digital wallet, in 2025.
In the short term Apanio will keep its brand and its team and will be offered to Haulmer's customers as a free service. Over the longer term Haulmer plans to turn it into a marketplace where small businesses can sell their products.
What Apanio built
Apanio was started during the Covid-19 pandemic by technology entrepreneur Roberto Camhi together with Arturo Rojas, Juan Fontaine, Antonio Fontaine, Juan Quezada and Iván Sepúlveda. Its first aim was to give micro and small business owners hit by lockdowns a free way to start selling online.
Over time it became an all-in-one e-commerce tool. A merchant could create a web store, connect it to payment methods, link it to delivery companies and issue electronic invoices without buying separate services.
At the time of the sale, Apanio had more than 500 stores on active paid subscriptions and 13,000 stores created in total, according to Diario Financiero. Its annual revenue was close to $100,000.
“Queríamos darle no solo continuidad, sino crecimiento y valor a los sellers que ya estaban ahí porque se formó una comunidad”
The founders and the funding
Apanio launched with $150,000 contributed by companies including the courier Chilexpress, MACH, the digital banking app of Chilean bank Bci, and the Asociación Chilena de Seguridad (ACHS), a workplace safety and health insurer. No later funding was reported.
Camhi said the founders ran a sale process and looked at about 40 companies before settling on Haulmer. He said Haulmer's offer was not the best one they received, but they picked it because the two companies shared a vision and because they wanted the sellers on the platform, who had formed a community, to keep growing rather than simply have the service continue.
Why Haulmer is buying
Haulmer was founded in 2017 by San Feng, Juan Manuel Parraguez, Miguel González and Enrique Álvarez, and Feng is its chief executive. It has about 300 employees and about 40,000 active business customers, and it expects its revenue to double this year to about $70 million. It has done so without raising outside capital.
The company's strategy is to give a small business everything it needs to run in one place: taking payments, invoicing, signing documents digitally, managing stock, booking appointments and, from this year, selling online. Feng said the purchase filled a gap Haulmer had been trying to close for two years. The two companies first talked about an alliance two years earlier, and Feng said he has often tried to partner with others instead of building every product in-house.
"Nuestra visión es que no exista ningún producto que el negocio necesite que no lo tengamos" (our vision is that there should be no product a business needs that we do not have), Feng told Diario Financiero.
A neobank for small businesses
The deal is one piece of a wider expansion. Haulmer said it was about to pilot a financial services line for small businesses under the brand AndCo, after eight months of development. It will run under the payment-account licence Haulmer obtained when it bought Fpay and will offer a digital account, immediate payout of card sales, receipt of bank transfers at the terminal and built-in financial management tools. Feng said the longer-term aim is to become a digital bank for businesses.
Haulmer has also launched a Tuu device that works as a digital cash register, planned a self-service kiosk for restaurants and built restaurant management software over about a year. It plans to start operating in Peru in the third quarter of 2026 and then move into Mexico and Colombia.
