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Real estate CRM Leadrat acquires AI voice-agent startup Calllive.ai

Calllive.ai's voice agents call and qualify leads in Hinglish and other Indian languages; Leadrat plans to rebrand the product as CallingCat.

ASAcquired deals deskIndia12 October 2026 · 3 min read
Leadrat acquires Calllive.ai
Photo: Defensoría del Pueblo de la Ciudad de Buenos Aires / Wikimedia Commons, CC BY-SA 4.0

Leadrat, a customer relationship management and automation platform for real estate, has acquired Calllive.ai, a company that builds AI voice agents. The acquisition was announced on October 12, 2026 in a press release published by CXO Digital Pulse, which noted that it does not verify releases distributed through its partner Bconnect.

The price was not disclosed. Calllive.ai's voice agents will be fully integrated into the Leadrat platform by the end of December 2026, and the product will be rebranded as CallingCat in due course.

What Calllive.ai does

Calllive.ai's agents make and receive phone calls, qualify leads, book site visits and update CRM records automatically. They work in Hinglish and other Indian languages. Dealroom reported that the agents respond in about 600 milliseconds.

The announcement cited figures from the company: more than 500,000 calls handled, more than 10,000 sales-ready leads and more than 1,000 site visits booked, with a claimed 4.5 times return on investment compared with human calling teams. These are company claims and were not independently verified.

The release does not say where Calllive.ai is based, when it was founded, how many people work there or whether it raised outside funding.

“We believe the next generation of CRM will not just recommend actions. It will take actions.”Himanshu Kumar, Founder and CEO, Leadrat

How the product fits Leadrat's platform

Leadrat sells software to real estate sales teams, where a large share of the work is calling people who have asked about a property. Calllive.ai's agents take over that first layer of calling: they speak to the lead, judge whether the person is a serious buyer, arrange a site visit and write the result back into the CRM.

By bringing the agents inside the CRM rather than leaving them as a separate tool, Leadrat expects the whole sequence, from enquiry to recorded outcome, to run within one system. The release says the integration will be complete by the end of December 2026, roughly eleven weeks after the announcement.

The release gives no information on pricing, on whether Calllive.ai will continue to sign customers outside real estate, or on how many Leadrat clients are expected to switch the agents on.

Why Leadrat is buying

Leadrat says it serves more than 38,000 agents across India and the United Arab Emirates and is building a presence in Dubai, Abu Dhabi and Oman. Its founder and chief executive, Himanshu Kumar, said: "We believe the next generation of CRM will not just recommend actions. It will take actions."

Kumar set a specific target for the combined product: ensuring that every new lead is contacted within 24 seconds of an enquiry. For a real estate sales team, quick follow-up matters because enquiries often come from several sources at once.

The release says the purchase follows Leadrat's acquisition in 2025 of a WhatsApp Business API platform, so voice joins messaging in the company's toolkit.

The founders' view

Pintu Singha, named in the release as founder and chief executive of Calllive.ai, said: "We're not trying to build a bot that can speak. We're trying to build an AI that can have a conversation."

He added that the company is building a system of intelligence that listens to every conversation, understands it and turns it into action. The release does not say whether Singha or other Calllive.ai staff will take roles at Leadrat.

What is not known

No financial terms were given, and the release does not describe Calllive.ai's customers beyond the real estate market that Leadrat serves. It is also unclear how Calllive.ai's existing clients will be handled during the integration, or what the CallingCat name will mean for the product's current branding.

The deal reflects a pattern in sales software: CRM vendors adding automated conversation tools so that software, rather than a person, makes the first contact with a lead. Whether voice agents can hold up in the multilingual conditions Leadrat's customers work in will only be clear from real use.

Sources