Grupo OMNi, the company run by Costa Rican businessman Moisés Chaves and Samuel Chaves, said on 13 January 2026 that it had bought the shares of Jüsto USA, the holding company of Mexican online supermarket Jüsto. The deal gives OMNi full control of a startup that had stopped operating less than a month earlier.
The purchase price was not disclosed. OMNi said it would put $100 million into Jüsto during the first year to restart the business, restructure its finances and administration, and bring back more than 500 employees, mainly in operations. It said the restart date for customers would be set in the following days.
Co-founder and former chief executive Ricardo Weder will not return to run the company. A person familiar with the matter told Bloomberg Línea that OMNi planned changes in management, and Mexico Business News reported that OMNi was looking for a new chief executive.
What Jüsto built
Weder and Alejandro Sisniega founded Jüsto in 2019 as a fully digital supermarket that sold groceries online without intermediaries. Expansión reported that it grew more than 50% a month in its early months and that the Covid-19 pandemic drove triple-digit growth in orders and users.
The company used data and AI to forecast demand and plan logistics, promoted Mexican producers, and at one point worked with Amazon to deliver orders in some Mexico City postcodes from its Coyoacán operations centre. It expanded to Brazil in 2021 and also operated in Peru.
Bloomberg Línea reported that Jüsto later pulled out of Peru and Brazil and left other Mexican states to focus on the capital. On 15 December 2025 it stopped operating, citing financial, operational and strategic reasons.
“We will review the current status of our commercial relationships with each of you, with the aim of resuming collaboration and restarting service to our users as soon as possible.”
The funding
In October 2024 it announced a $70 million Series C package led by General Atlantic: $50 million in equity and a $20 million structured loan from HSBC, which Mexico Business News said made it the first technology startup in Mexico to receive venture funding from the bank.
Reports differ on the total. Expansión put the equity raised at more than $90 million, while Bloomberg Línea said Jüsto raised more than $300 million across equity and debt rounds. Its valuation had at one point been estimated at up to $1 billion, a level OMNi said it wanted to restore.
OMNi's statement said General Atlantic, FEMSA and other existing investors backed the deal and that HSBC had validated it. Two days later FEMSA, an early backer through its venture arm FEMSA Ventures, said it had stopped being a shareholder at the start of the year and that OMNi's purchase was not linked to the group.
Who is OMNi
OMNi describes itself as an ecosystem of businesses focused on education, technology and inclusion in Latin America. Before Jüsto it invested in the Mexican bank Bankaool and bought drug distributor Marzam, according to Mexico Business News.
Bloomberg Línea reported that the Jüsto deal fits Chaves's stated strategy of buying troubled companies and assets with the aim of fixing them. OMNi said it would integrate Jüsto's digital supermarket into its wider group.
Suppliers waiting to be paid
The shutdown left debts with suppliers. Mexico Business News reported that more than 85% of them, mostly small and medium-sized businesses, were owed money when Jüsto closed, and that some had received unusually large purchase orders shortly before the closure.
OMNi and Jüsto wrote to creditors saying they would review each commercial relationship with the aim of resuming business. Suppliers quoted by Mexico Business News said the new owner made it more likely that they would recover unpaid invoices.
Specialists told Bloomberg Línea that competition from large traditional retailers and a limited market had weighed on Jüsto. Whether OMNi's capital can overcome those pressures will depend on how quickly the service returns and whether customers and suppliers come back.
