OpenAI acquired Hiro Finance, a startup that built an AI personal finance planning app, in a deal announced on April 13, 2026 by Hiro co-founder and chief executive Ethan Bloch. OpenAI confirmed the deal. Terms were not disclosed.
The deal is an acquihire: Hiro's team is joining OpenAI, while the Hiro app is being shut down. The company stopped taking new sign-ups on April 13, said the product would stop working on April 20, and gave users until May 13 to export their data, after which it would be permanently deleted from its servers.
Hiro said users' personal data would not be shared with OpenAI. The company said it had no specific product updates to share about how its work would appear inside OpenAI.
What Hiro built
Hiro asked users to enter their salary, debts, savings and monthly costs, and then modeled what-if scenarios to help them make financial decisions. Bloch described it as an 'AI personal CFO'.
One feature was aimed at a known weakness of large language models: arithmetic. The app showed its calculations so that users could check the accuracy of the AI's financial math, The Next Web reported.
Hiro opened a public beta in November 2025, according to American Banker, so the product had been available for about five months when the deal was announced. In its farewell message the company wrote that joining OpenAI would let the team pursue the same vision at a much larger scale for a broader audience.
“Hiro has been a dream I've had for around 15 or so years.”
The founder and the backers
Bloch is a repeat fintech founder. He started Digit, an automated savings app that launched in 2014 as a chatbot, and sold it to Oportun in 2021; American Banker put the price at about $211 million, while other reports gave figures of more than $200 million. Before that he founded Flowtown, a social media software tool launched in 2009 that he sold for about $5 million, according to The Next Web. The Next Web reported that Hiro was his fifteenth project and his third exit.
Reports differ on when Hiro was founded, with American Banker giving 2024 and The Next Web 2023. The company was backed by Ribbit Capital, General Catalyst and Restive, but never disclosed how much it raised. The Next Web reported that roughly ten employees are joining OpenAI; American Banker noted that Hiro's LinkedIn page listed 13 people, and neither Bloch nor OpenAI confirmed the number moving over.
Announcing the deal on LinkedIn, Bloch wrote: "Building for you was a privilege."
Why OpenAI is buying
Hiro is OpenAI's second acquihire focused on personal finance in about six months. In October 2025 it hired Sujith Vishwajith, co-founder and chief executive of the personal finance app Roi, which shut down shortly afterwards, American Banker reported.
Analysts quoted by American Banker read the deal as a step towards financial planning inside ChatGPT. Dylan Lerner of Javelin Research said the deal is less about OpenAI entering banking and more about which industry will own financial advice and engagement. Paul Schaus of CCG Catalyst said shutting Hiro down suggested OpenAI wanted the team rather than the product, and that ChatGPT was moving towards scenario modeling, such as debt payoff and retirement planning, that traditional bank tools do not offer. Rudy Yang of PitchBook said the deal could widen the use of personal finance tools beyond people comfortable with spreadsheets.
American Banker linked the deal to OpenAI's stated push for practical adoption of its products in 2026. In February 2026 the company had also hired the creator of OpenClaw.
What happens to Hiro's users
Hiro said its support team would stay available, focused on helping users export their data, but that no new features or improvements would ship. Users could also delete their data and account themselves at any time before May 13.
OpenAI did not say whether it plans a consumer financial planning product of its own or will fold the Hiro team's work into ChatGPT more broadly.
