Oxford Metrics, the AIM-listed owner of motion-capture company Vicon, said on October 9, 2026 that it had bought the assets of Move AI, a London startup that turns ordinary video into 3D motion data, after a competitive bid process.
It paid £525,000 (about $700,000) in cash, or about £725,000 (roughly $970,000) including immediate transaction costs. Move AI had raised about $17.5 million from investors, according to BusinessCloud.
Move AI's technology, intellectual property, patents, specialist team and customers transfer to Vicon, Oxford Metrics' motion-capture division. Oxford Metrics bought the assets of Move AI Ltd rather than the company itself.
What Move AI built
Move AI was founded in 2019 by Tino Millar and Anthony Ganjou. It combines AI, computer vision and models of human biomechanics to capture movement from video, so performers do not need markers or special suits. Its products range from single-camera tools for individual creators, including an iPhone app, to multi-camera and real-time systems led by its Genesis platform, which can track several people across an area as large as a football pitch.
The company worked with video game makers Epic Games, Ubisoft and Sega, studios Disney, Sony and Paramount, sportswear brand Nike and Meta, BusinessCloud reported. Move AI reported unaudited revenue of £1.1 million (about $1.5 million) for the year to December 31, 2025, with a gross margin Oxford Metrics said was in line with Vicon's.
“Move AI further strengthens that offering, enabling us to address a wider range of customer applications, introduce additional capabilities across our combined customer base and create opportunities in new markets.”
Why Oxford Metrics is buying
Vicon is best known for optical, marker-based motion capture used in film, games, sport and life sciences. Oxford Metrics wants it to cover markerless capture too. In September 2026 Vicon bought Captive Devices, a Salford maker of head-mounted cameras and facial-capture software, in a deal worth up to £750,000 (about $1 million). Move AI adds single-camera and large-volume body capture, which the company said gives Vicon a toolset across face, body and whole environments.
Gary Bullard, Oxford Metrics' non-executive chair and interim chief executive, said Move AI would speed up the group's markerless strategy, open new markets and give it technology to use in its own development. He pointed to demand for Vicon's equipment from humanoid robotics and drone developers, which use recordings of human movement to train and test machines.
Oxford Metrics also wants Vicon to become a broader movement-data business. It said it had secured exclusive rights to a large outside collection of human movement recordings, and Bullard said the group's focus for 2027 is on improving margins while building more recurring revenue.
A cut-price deal in a weak market
The low price reflects a downturn in Move AI's core market. Film, television and games companies have cut investment, and Oxford Metrics announced the deal alongside a profit warning. It said trading had been below the board's expectations, with lower demand for virtual-production stages delaying several large contracts and tighter research budgets, particularly in the US, holding back life-sciences customers.
Oxford Metrics has moved its year end to December 31, so its 2026 financial year runs for 15 months. It now expects revenue of £47 million to £51 million (about $63 million to $68 million) for that period and an adjusted operating loss of £0.5 million to £3.9 million. It has cut headcount and expects £1.5 million to £2 million in annual savings, and it announced a share buyback of up to £3 million. Stefan Lampa joins as chief executive on December 1, after Imogen O'Connor stepped down for health reasons.
The founders and the funding
Move AI's largest reported round was a $10 million seed round in September 2023, led by Play Ventures with Warner Music Group, Polish fund RKKVC, Level2 Ventures and Animoca Brands. RKKVC said it had first backed the company in 2022. Welcome to the Jungle lists an earlier round of about $4.7 million in June 2022. Dealroom puts total funding at $17.4 million across seven rounds.
Oxford Metrics did not say how many Move AI staff will join Vicon or what roles the founders will take.
