PayJoy, a financial services provider for underserved consumers in emerging markets, has acquired strategic assets of Finia AI, a Mexican fintech that built artificial-intelligence tools to assess credit risk for micro-businesses. The deal was announced on Monday, October 12, 2026.
PayJoy's press release, dated from San Francisco, says it acquired assets of Finia AI, Inc. rather than the whole company. PYMNTS described the transaction as an acquisition of Finia, but the release's wording points to an asset purchase. The price and other terms were not disclosed.
What Finia built
Finia built AI underwriting and financial products for micro-businesses in Mexico, including small and informal businesses with little formal credit history. Its products included credit cards and installment loans, and it served tens of thousands of micro-businesses across the country, according to the release.
Uri Pomerantz is the founder and chief executive of Finia AI. The sources reviewed do not report when the company was founded, how many people it employed, or how much it raised.
Its investors include Deciens Capital, Precursor Ventures and Clocktower Technology Ventures, along with other venture funds and angel investors in the United States and Mexico. No funding amounts were disclosed.
“Finia has developed valuable technology and deep insights”
Why PayJoy is buying
PayJoy says it will bring Finia's technology and expertise into its platform to improve its risk assessment and widen its product range. Jose Luis Gonzalez, head of growth for PayJoy Mexico, said: "Finia has developed valuable technology and deep insights".
PayJoy says it has more than 20 million customers in nine countries across Latin America, Africa and Asia, and has financed more than $3.5 billion in loans, according to Pulse 2.0. Its products include smartphone financing, credit lines and the PayJoy Card, and the company employs more than 1,000 people worldwide.
PayJoy's business
PayJoy describes itself as a financial services provider for underserved consumers in emerging markets. Its offer centres on digitally secured smartphone financing, supplemented by credit lines and the PayJoy Card, and it operates in nine countries.
The company has a Mexican operation of its own: Gonzalez's title is head of growth for PayJoy Mexico, and the release quotes him on the opportunity to extend the impact of Finia's work. Mexico is therefore a market where PayJoy already has local staff, which makes the integration of a Mexican team's technology more direct than it would be elsewhere.
The release frames the purchase around underwriting, the process of deciding who can borrow and how much. Finia's tools were built for borrowers with limited financial data, the same kind of customer PayJoy says it serves, and PayJoy said it intends to apply the technology across its platform.
What happens to Finia's customers
The release says the companies are working together so that eligible Finia customers can apply for PayJoy loans and other products, subject to PayJoy's eligibility and approval requirements. A dedicated sign-up page was set up for the purpose.
Pomerantz said he is excited about the path ahead with PayJoy. The release does not say whether he or other Finia staff are joining PayJoy, or whether Finia's own credit cards will continue to be issued.
A deal with limited disclosure
Because the purchase covers assets rather than the company, it is unclear what happens to Finia's loan book, its remaining obligations and its corporate entity. Neither company said whether the investors recovered their capital.
The sources reviewed also disagree about structure: the release says assets, while PYMNTS says Finia was acquired. This report follows the release.
