Priority Software, an Israeli provider of cloud ERP and business management software, acquired Obol, a startup that uses AI to forecast and manage company cash flow. Priority announced the deal from Tel Aviv on June 25, 2026.
Priority did not disclose the price. Calcalist's English-language site CTech reported that the deal was worth an estimated tens of millions of shekels, without giving an exact figure. It is Priority's fourth acquisition since Blackstone took control of the company in 2024.
Obol's platform will be integrated into Priority's cloud ERP, and the startup will get access to Priority's global research and development resources. The companies did not say whether Obol would keep selling its product separately.
What Obol built
Obol was founded by Michael Shomer Schwartz, who serves as chief executive, Ori Mizrahi and Aviv Sadra. Its software connects to a company's banks, ERP systems, business applications and payment processors and keeps cash data up to date across accounts and legal entities.
On top of that data, Obol produces real-time cash forecasts, working-capital analysis and automated reports, and recommends actions to manage liquidity. It is aimed at finance teams, business owners and operators who want one place to plan and monitor cash.
According to CTech, Obol had about 20 employees and more than 100 customers, all of them in the United States. The companies did not disclose when Obol was founded, how much money it had raised or who its investors were.
“Joining Priority enables us to accelerate our vision and scale our AI-powered cash flow management offering to businesses worldwide.”
Why Priority is buying
Priority sells ERP software to organisations from small businesses to multinationals. It says it serves 75,000 customers in 70 countries from offices in the United States, the United Kingdom, Belgium and Israel, and CTech put its workforce at about 660 people.
The company has been adding AI features to its ERP under the aiERP name and described Obol as part of a strategy of buying AI-native, product-led companies. Combining an ERP with a cash-flow engine is meant to give customers a single view of their financial position, from transactions recorded in the ERP to cash forecasts and liquidity planning.
Priority listed four benefits of the deal: AI-driven cash-flow management and planning on live data, automated reporting and working-capital insights, a direct integration with its cloud ERP to create one financial management platform, and access to its global R&D pipeline for continued AI improvements to the cash-flow tools.
Chief executive Sagive Greenspan said Obol's AI projects cash flow accurately and recommends actions to improve liquidity, and that Priority customers would benefit immediately from the integration between the ERP and Obol's cash-flow engine.
Priority's buying spree
In May 2024 Blackstone bought a 70% stake in Priority from Fortissimo Capital and TA Associates at a company valuation of $800 million, according to CTech. Fortissimo and TA Associates kept a combined 30%. Fortissimo had bought the company, then called Ashbal Technologies, out of receivership in 2013.
CTech counted nine acquisitions by Priority in recent years, worth hundreds of millions of shekels in total, including SilverByte, a hotel management software company. Deals since Blackstone's arrival include Retailsoft and Expondo, a maker of cloud software for construction, real estate and architecture firms that Priority bought in October 2025.
Priority is led by Greenspan, with Yifat Oron as chair and Tom Nides as vice chair.
What happens to Obol's customers
Obol's customer base is concentrated in North America, while Priority's is spread across 70 countries. Priority said it would bring Obol's tools to its ERP customers through a direct integration, which could give the startup's product a much larger audience than its current US client list.
Shomer Schwartz said joining Priority would let Obol speed up its plans and offer its cash-flow product to businesses around the world. The companies did not say whether Obol's founders and staff would take new roles inside Priority.
