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Rubrik acquires identity orchestration startup Strata to keep logins running during attacks

Strata's technology, built by a co-author of the SAML login standard, now powers a Rubrik feature that switches to a backup identity provider when the main one is compromised or goes down.

ASAcquired deals deskNorth America9 June 2026 · 3 min read
Rubrik acquires Strata
Photo: PiDatacenters / Wikimedia Commons, CC BY-SA 4.0

Rubrik, the NYSE-listed data security company, said on June 9, 2026 that it had acquired Strata, a Boulder, Colorado startup that makes identity orchestration software. The announcement came at Rubrik's FORWARD event in Las Vegas. Financial terms were not disclosed.

Strata's technology is the basis of a new Rubrik feature called Identity Continuity. It automatically fails over to a secondary identity provider when the primary one goes down, so that employees can keep signing in to critical applications while a company recovers from a cyberattack or outage.

Rubrik announced the deal alongside a second feature it built in-house, Identity Roll Forward. Both were released in private preview, and Rubrik did not give a date for general availability.

What Strata built

Strata, founded in 2019, sells software that makes several identity and access management systems work together across multiple clouds, hybrid set-ups and on-premises data centres. Its pitch is that companies can move applications between identity systems, or from older systems to the cloud, without rewriting the application code. Its product, Maverics, lets organisations run multiple identity providers as a single layer the company calls an Identity Fabric, SecurityWeek reported in 2023.

Strata's CEO and co-founder, Eric Olden, co-authored SAML, the federation standard that many identity providers use so that people can move between secure websites without logging in again each time. Its CTO, Granville Schmidt, has chaired a JavaScript security working group, according to Rubrik.

Rubrik said Strata's work on identities for AI agents was part of the appeal, alongside its human identity tools. Neither company disclosed Strata's headcount, revenue or customer numbers.

“Rubrik has built the most comprehensive offering for identity resilience, and Strata closes the most critical gap: Identity Continuity”Mike Tornincasa, Chief Business Officer, Rubrik
Funding historyTotal raised $42m
2023Series BTelstra Ventures$26m

Why Rubrik is buying

Rubrik describes itself as a security and AI operations company. Its Rubrik Security Cloud secures, monitors and recovers data, identities and workloads across clouds, and the Strata deal extends the identity part of that offering. Rubrik cited its own Zero Labs research showing that 90% of IT and security leaders named identity-based threats as their top concern.

Anneka Gupta, Rubrik's chief product officer, said that when an identity provider is compromised, companies have had to choose between rolling back to an older clean state and losing legitimate changes, or staying compromised. Rubrik's answer has two parts. Identity Roll Forward rebuilds Active Directory by finding and reversing unauthorised changes while keeping legitimate ones, such as new hires and departures. Identity Continuity, from Strata, keeps authentication running in the meantime.

Mike Tornincasa, Rubrik's chief business officer, said Strata closed the most critical gap in Rubrik's identity resilience offering and that the combined team's work would shape how companies achieve full identity resilience.

How the two features work

Identity Roll Forward is aimed at the rebuild that follows an attack on Active Directory. It uses Rubrik's own data together with signals from third-party tools to identify, isolate and reverse unauthorised changes, while leaving legitimate changes in place. Rubrik said this removes weeks of manual re-provisioning that identity recovery usually takes.

Identity Continuity covers the time while that recovery is under way. Through automatic failover to a second identity provider, users keep access to critical applications, so the business can keep operating during a cyber incident. Rubrik said the Strata technology also lets organisations secure, modernise and manage both human and agent identities without disrupting their existing infrastructure. Rubrik noted that features not yet released may not become generally available on time or at all.

The founders and the funding

Strata raised a $26 million Series B in January 2023, led by Telstra Ventures with Forgepoint Capital, Innovating Capital and Menlo Ventures, which had backed it before, also taking part. SecurityWeek reported at the time that the round brought Strata's total funding to $42 million.

Olden said then that revenue had risen 380% over the previous year and that the money would be used to scale up to meet demand for Maverics. The company planned to spend it on sales, marketing and its go-to-market push.

Rubrik did not say what it paid or whether the price was in cash or stock. Its announcement described Strata as already acquired and did not give a separate closing date.

Sources