Snoonu, the Qatari delivery and commerce app, said on October 19, 2026 that it has acquired BiteSight, a US startup whose app links short food videos with restaurant discovery and ordering. Financial terms were not disclosed.
BiteSight's founders will build from Qatar after the deal, and Snoonu said it plans to extend what it calls content-driven commerce across its markets. The announcement gave no timeline for bringing BiteSight's features into the Snoonu app and did not say whether the BiteSight app will keep running in the United States.
What BiteSight built
BiteSight was founded in 2023 and describes itself as a social and video commerce company. Users scroll through short videos of dishes and can then find the restaurant and order. The idea is that people choose food by seeing it, so the video feed doubles as a menu.
The company built its first audience in New York and San Francisco. According to the announcement, the app passed 150,000 downloads in the United States and has more than 100,000 people on its waitlist. At one point it ranked second in the US App Store's Food & Drink category, ahead of Uber Eats and McDonald's.
Dealroom, which also reported the deal, noted that strong traction in two US cities does not guarantee the format will work at the scale of the Gulf market, and that the available reports do not set out what changes for users right away.
“BiteSight has demonstrated the potential of connecting engaging food content with the ability to act on that discovery.”
The founders and the funding
BiteSight's co-founders are Bernardo Burboa Quiroga and Lucious McDaniel IV. The company raised $1.5 million from Y Combinator, SurgePoint Capital and executives at companies including Airbnb and Starbucks, who were not named. No other rounds were reported.
Burboa Quiroga said the founders started BiteSight because food is a shared experience and they wanted to build a marketplace around that. He said the deal lets them pair their approach to social food discovery with Snoonu's technology, reach and regional expertise. McDaniel said building from Qatar opens new ways to grow the product and reach new audiences.
The deal gives BiteSight's backers an exit about three years after the company was founded. The sources did not say whether they were paid in cash, in Snoonu shares or both.
Why Snoonu is buying
Snoonu began in delivery and now calls itself a super-app. It is led by founder and chief executive Hamad Al Hajri. Dealroom's profile of the company lists it as having raised $38 million. In July 2025 the Saudi delivery platform Jahez agreed to buy a majority stake in Snoonu, which Dealroom put at 76.56% for $245 million. Snoonu kept its own brand.
"BiteSight has demonstrated the potential of connecting engaging food content with the ability to act on that discovery," Al Hajri said. He also framed the deal as part of an effort to bring founders and engineers to the country: "We want to help position Qatar as a capital for entrepreneurship, innovation and technology."
For a delivery company, the appeal is clear. Delivery apps compete on price and speed, and most look alike. A video feed gives customers a reason to open the app before they know what they want to eat, which is where Snoonu could set itself apart in a crowded Gulf market.
What happens next
Snoonu described the deal as an opening to test new ways for consumers to discover food through content and for restaurants to reach customers digitally. It did not give targets, say how many people are joining from BiteSight, or name a launch date for any combined product.
The deal is also a small example of a Gulf company buying a US consumer startup and moving its founders to the region, rather than the other way round. Snoonu did not say whether it plans more acquisitions of this kind.
