StashAway, the Singapore digital wealth manager, said on 26 August 2026 that it had acquired MakeGoodwill, a Singapore platform that lets residents write a will online by answering a series of guided questions in plain language. StashAway said the process takes about an hour.
Financial terms were not disclosed. MakeGoodwill will keep running as a standalone brand on its own website, and TechNode Global reported that it will remain open to people who are not StashAway clients.
The deal is StashAway's first step beyond helping people build wealth into planning how that wealth is passed on. The company, launched in 2017, offers cash management, managed investment portfolios, do-it-yourself ETF investing and access to private markets.
What MakeGoodwill built
MakeGoodwill, formerly known as Goodwill, was started by Priya Surya. StashAway said more than 1,100 wills have been written on the platform since it launched. Each will is produced from a template drafted by Singapore lawyers to comply with Singapore law. To become legally valid, the document still has to be printed and signed in front of two independent witnesses.
A will costs S$179 (about $140). StashAway compared that with the S$500 to S$1,500 (about $390 to $1,170) that traditional law firms typically charge. The price includes a year of unlimited changes, permanent access to the finished documents and a 30-day money-back guarantee. After the first year, customers can pay S$35 (about $27) a year to keep editing their will, and couples can add a second will for half price, at S$89.50 (about $70). Customer questions are answered within 24 hours on working days at no extra cost.
TechNode Global noted that MakeGoodwill is not a law firm and does not give legal advice, and that the service is aimed at relatively simple estates rather than complex cases.
StashAway did not disclose how much funding MakeGoodwill had raised or how many people it employs.
“Bringing MakeGoodwill into StashAway means we can support clients through some of their most important financial decisions, from investing to planning their legacy.”
Why StashAway is buying
StashAway pointed to a large gap in estate planning in Singapore. It cited a YouGov study that found only 22% of Singaporeans have a legally drafted will. In its own survey, three in four StashAway clients who responded had no will, and more than 40% of those who did said theirs was out of date. TechNode Global reported that the survey covered 125 clients in March 2026 and is not representative of the wider population.
More than eight in ten respondents said procrastination, the time involved or not knowing what to include had stopped them, while nine in ten said they would write a will within three months if it were simpler. StashAway presents MakeGoodwill as the answer to those barriers.
Michele Ferrario, StashAway's co-founder and chief executive, said clients spend years building wealth with their families in mind but often do not plan how to protect it and pass it on. Surya said in the announcement that StashAway shares Goodwill's belief in using technology to make financial tasks simpler, and that she was glad to see its mission continue inside the company.
StashAway argued that a will matters for the people it serves because it lets Singapore residents decide who inherits their assets instead of leaving the split to the law, which spares relatives uncertainty at a hard time. Its survey suggested that even clients who are actively investing often leave this step undone.
What happens to customers
StashAway did not announce price changes. Existing MakeGoodwill users keep using the same platform, and the wills service sits alongside StashAway's investment products rather than replacing any of them.
StashAway operates in Singapore, Malaysia, Hong Kong, the United Arab Emirates and Thailand, according to TechNode Global. The company did not say whether it plans to offer will writing in markets outside Singapore, where MakeGoodwill's templates are built around local law.
For StashAway clients, the deal means a will can now be written through a brand owned by the same company that manages their investments, while MakeGoodwill customers keep the same prices, support and document access described above.
