Stryv, a Singapore consumer electronics startup known for hairdryers and men's shavers, acquired all of Sterra, a local maker of water and air purifiers, Vulcan Post reported on 10 March 2026. The price was not disclosed.
Sterra will keep running as a standalone brand, and its chief executive, Chris Lim, moves into an advisory role. Sterra's staff, including customer service, technical support, finance, human resources, sales and marketing, will be combined with Stryv's team, and existing Sterra customers keep their warranties.
Both brands now sit under Evo Commerce, formerly Evolut Holdings, Stryv's parent company, which also owns supplement brand Bback and shampoo brand Mantou.
What Sterra built
Sterra sells water and air purifiers priced from about US$189 to US$1,999. Its products are in about 200,000 homes in Singapore, according to Stryv.
The company grew without outside investors. In 2023 Sterra said it was making eight-figure revenue and had become profitable within two years while fully bootstrapped. More recent figures are weaker: unaudited accounts cited by The Business Times show its Singapore entity, Sterra Tech, made S$16.6 million (about US$12.9 million) in revenue in the year to June 2025, with a net loss of S$2.3 million (about US$1.8 million).
In 2024, Singapore's Competition and Consumer Commission investigated Sterra for claiming that local tap water was unsafe to drink, and the company apologised. A Stryv spokesperson said the matter came up in due diligence and "was taken seriously, but was not a blocker to the transaction."
“If we partner, we are essentially just distributors of the product. Buying was the most viable option.”
Why Stryv is buying
Stryv's own products, hairdryers and shavers, sell for US$149 to US$189. Chief executive Roy Ang, a former regional head of commercial and operations at GrabPay who also co-founded and runs Evo Commerce, wants to move into home appliances. "The goal in the next five years is to build Stryv as a key player in the home appliances product category," he told Vulcan Post.
Ang said buying was better than the alternatives. A new home-care brand would take years to collect useful customer data, he said, and a partnership would have left Stryv acting only as a distributor. "Buying was the most viable option," he said.
Sterra also brings a technical team Ang called "pretty robust", with most members there for about four years, and relationships with Tier 1 factories in China and South Korea. Stryv has not built its own research and development team and has mainly used Chinese suppliers. Ang said his friendship with Lim, who informally advised Stryv in its early years, made the deal easier.
How the deal was paid for
Stryv has no outside investor financing and paid for the deal itself. Ang said the company ended 2025 profitable with eight-figure revenue. Its parent, Evo Commerce, is backed by East Ventures, IJK Capital Partners and Bonjour Holdings.
Stryv sells through its website, online marketplaces and more than 2,000 storefronts, including 30 retail stores in Singapore, Malaysia and Hong Kong. Ang said it spends a low double-digit share of revenue on marketing, against the 40% to 50% he said is typical for consumer electronics brands. "We don't let growth at all costs be our mantra," he said.
Targets and competition
The combined business is aiming for nine-figure revenue in 2027, and Stryv has said it wants to become a multibillion-dollar company. Its main competitors are Philips and Braun in personal care and Panasonic in home appliances.
Euromonitor data cited by Vulcan Post projects that Singapore's consumer appliance market will grow from 4.9 million units in 2025 to 5.4 million units by 2030.
The deal puts two direct-to-consumer brands with different price points under one owner. Stryv's devices sit at the lower end of Sterra's range, and Stryv said Sterra's base of around 200,000 homes would give it customer feedback to guide product development. Startup Researcher, which also covered the deal, reported that the acquisition was completed in full.
