Boomi, whose software connects data, applications and systems for more than 30,000 customers, said on October 19, 2026 that it had acquired Elementary, also known as Elementary Data, an Israeli startup that makes data observability software. Elementary's tools watch the data that feeds reports, AI models and automated systems and flag problems before they spread. The announcement was datelined Conshohocken, Pennsylvania, and Tel Aviv.
Boomi did not disclose the price. CTech, the English-language site of Israeli business daily Calcalist, reported that the deal was worth approximately $40-45 million and was paid in a mix of cash and stock. The companies have not confirmed that figure.
Elementary has 17 employees, all based in Israel, and they will join Boomi, according to CTech, which said Boomi plans to significantly expand its operations in the country. Elementary will keep selling its product on its own for now, while Boomi also folds the technology into its own platform.
What Elementary built
Elementary started in 2022 as an open-source project. The idea, according to Boomi, was to give data teams the kind of reliability tools that software engineers had long used to catch bugs and outages. A paid service with enterprise features, Elementary Cloud, followed in 2024.
Boomi's announcement listed what the product does. AI agents monitor data pipelines for problems with freshness, volume and quality. Column-level lineage traces data from ingestion through transformation, semantic layers, business intelligence tools and AI. A shared catalog records ownership, tags and health scores, and an MCP server gives AI tools and agents access to information about the data and its health. Elementary's blog said its agents also investigate root causes, write fixes, open pull requests, add tests and tune performance.
The companies gave slightly different usage figures. Boomi and CTech said more than 1,500 data teams use Elementary, while Elementary's own post said more than 2,000. All three sources agreed on more than 1.1 million monthly downloads of the open-source tool and a community of about 4,000 people. CTech named Fiverr and Patagonia as customers.
“AI is only as trustworthy as the data behind it.”
Why Boomi is buying
Boomi argued that unreliable data is now the main thing holding back AI agents in production, because agents that act on bad or out-of-date data can do damage quickly. It cited a Forrester Consulting study it commissioned in July 2026, which found that 86% of leaders had moved beyond pilot projects with agents but only 34% trusted what their agents did. The same study put the average added cost of early deployments at $2.1 million.
Boomi plans to bring Elementary into the Boomi Enterprise Platform alongside its Active Data Foundation, which handles data as it moves between systems. The aim is to extend monitoring from data warehouses to data travelling between business applications. Boomi says it has more than 800 partners.
CTech said Elementary is Boomi's third acquisition of an Israeli company. The earlier two were Rivery, a data integration company, and Lunar.dev, which connects AI agents and tools to company systems through governed access and gateway features. Boomi's release also referred to the Lunar.dev purchase. CTech described the three deals as covering the movement, access and quality of enterprise data.
The founders and the funding
Elementary was founded by Maayan Salom, its chief executive, and Or Avidov, its chief product and technology officer. Both served in the Israeli military intelligence Unit 8200. Salom previously ran incident response engagements at the security firm Sygnia, and Avidov was director of engineering at Singular, according to CTech.
The company had raised $8.5 million by the end of 2022 from TLV Partners, Cowboy Ventures, Y Combinator and angel investors, CTech reported. No later funding was disclosed. Salom said joining Boomi gives Elementary access to a global customer base and partner network, and that trust in data becomes essential once AI agents act on it at machine speed.
What happens to customers
Elementary told customers that nothing changes for now. The product stays available on its own, no migration is required, and accounts, contracts, pricing and subscriptions are unchanged. Any future changes will be announced in advance, the company said, and Boomi's backing is expected to bring more staff for support and customer success.
The open-source projects will continue to be maintained. Boomi told CTech it has no immediate plans to change the code repository, the release process or how the community uses the software. Elementary said its roadmap now extends to data in motion, business applications, databases and unstructured data.
