Coveo, the Montreal-based AI search company listed on the Toronto Stock Exchange, has acquired Anglera, a San Francisco startup that uses AI agents to enrich product data for manufacturers, distributors and large retailers. Coveo announced the deal on October 29, 2026, alongside its results for the second quarter of its 2027 fiscal year.
Terms were not disclosed. Anglera's customers, which include several Fortune 500 companies, will stay on the Anglera platform, and Coveo will offer Anglera's enrichment to its own Commerce customers as an add-on. The companies plan deeper integration later that links enrichment to what shoppers search for and buy.
Coveo said Anglera serves customers in the United States, Canada and Europe.
What Anglera built
Anglera was founded in 2024 and went through Y Combinator's Summer 2024 batch. Its Y Combinator profile lists a team of six. The founders, chief executive Amay Aggarwal and chief technology officer Ray Iyer, both studied at Stanford and previously worked on catalog systems at Uber Eats. Aggarwal led Catalog AI there, onboarding and standardising millions of products, while Iyer launched Uber Eats' first consumer packaged goods ads products and earlier worked at Meta, Verkada and Microsoft.
The software reads manufacturer specification sheets, PDFs, images, supplier data and manufacturer websites, extracts product attributes such as dimensions, materials and compatibility, and standardises and validates them against each customer's catalog rules. Every attribute keeps a reference to the source it came from. Anglera says the approach is built for complex catalogs where a single product can have hundreds of technical attributes.
On its Y Combinator profile, Anglera says it cuts the time spent per product from about 15 minutes to five seconds. Iyer said the company was started because so much useful product knowledge sits in documents that no team can process by hand at scale.
Y Combinator lists Aaron Epstein as Anglera's primary partner. The startup's profile frames the problem in terms of lost sales, citing industry figures that 20% of searches return zero results and that data errors cost sellers 23% of impressions and 14% of conversions.
“Anglera enriches data at the source, and Coveo connects it to what buyers are looking for.”
Why Coveo is buying
Coveo sells AI search, recommendations and conversational tools, mainly to manufacturers, distributors, complex retailers and other knowledge-heavy businesses. Its pitch for the deal is that shoppers increasingly research products through AI assistants as well as on retailers' own websites, and both depend on complete product data. Coveo cited a NielsenIQ estimate that missing product attributes can reduce how easily a product is found by up to 30%.
Chief executive and co-founder Laurent Simoneau summed up the combination: Anglera enriches data at the source, and Coveo connects it to what buyers are looking for. Peter Curran, Coveo's chief product officer, said the company evaluated Anglera against building the capability in-house and against a wide range of other enrichment products.
Coveo described a feedback loop in which its search data, such as searches that return nothing or attributes buyers ask for often, would point to gaps in a catalog that Anglera then fills, with Coveo measuring the effect on discovery and conversion. Superpower Daily noted that this loop is planned rather than already running.
Coveo said Anglera's enrichment is meant to support both answer engine optimization and generative engine optimization, the emerging practices of making products appear correctly in AI-generated answers. Aggarwal said pairing Coveo's view of what buyers search for with Anglera's enrichment means the companies can identify the gaps in a catalog that matter most.
The evidence so far
Anglera cited a 30-day A/B test with an apparel retailer in which about 300 product variants received Anglera-enriched attributes. Compared with a control group, the enriched pages saw a 120% increase in organic landing-page traffic and a 270% increase in visits referred by AI assistants. Anglera noted that results may vary, and Superpower Daily pointed out that the figures measure visits rather than purchases.
Coveo and Anglera's founders are due to appear together at B2B eCommerce World Americas in Indianapolis on November 2 and 3, 2026.
The deal comes as other software vendors work on the same problem. Dealroom noted that Salesforce has built search startup Cimulate into Agentforce Commerce and that Adobe has released tools to structure catalog data for AI-driven discovery.
