Driftwood Music Group (DMG), a family-owned investment and operating platform focused on brands, culture and entertainment, has acquired SoStereo, a Miami company that licenses music to brands and helps them build a sound identity. DMG announced the deal on October 27, 2026.
Financial terms were not disclosed. The announcement described the transaction both as an acquisition and as a private investment from DMG, and did not say how much of the company DMG now owns.
SoStereo will keep operating as a standalone business under its existing brand and leadership, with Lindsey Camerota remaining chief executive. Its services will be offered alongside those of FlyteVu, the creative and culture agency that was DMG's first investment, extending FlyteVu into music search and licensing, sonic branding and original composition.
What SoStereo built
SoStereo runs a marketplace that connects artists and record labels with brands that need music for campaigns. Beyond licensing tracks from a global catalogue, it offers original music production, sonic branding and what it calls data-driven sonic strategy, supported by its own software. DMG's announcement described it as a partner for brands and creative teams that want to treat audio as a strategic tool rather than an afterthought.
The company was started by Salo Sterental and Beto Azout, who met while studying at Berklee College of Music, according to a 2022 profile by Refresh Miami. The business grew out of work with Zumba, the Hallandale Beach fitness company, whose team told the founders that licensing music from major artists for workout classes was too expensive. The pair built a beta version of their platform in 2016 and launched SoStereo in its current form in 2017.
Sterental called the Zumba work the company's "first aha moment." One collaboration between Zumba and an independent Colombian artist drew about 10 million views in its first couple of months, Refresh Miami reported.
“SoStereo was built on the belief that music and audio should be more than an asset in a campaign – it should be a strategic part of the brand and the creative idea.”
The founders and the funding
SoStereo raised a seed round in 2018 led by Miami's Fuel Venture Capital, Refresh Miami reported. The size of that round has not been disclosed, and no later funding has been reported.
The company is based in Miami's Wynwood district. In early 2022 it had 15 employees, most of them working remotely with a cluster in Miami. A current headcount was not given in the deal announcement.
"SoStereo was built on the belief that music and audio should be more than an asset in a campaign – it should be a strategic part of the brand and the creative idea," Camerota said in the announcement. She said joining Driftwood and working with FlyteVu would let the company widen what it offers clients and give it the resources to take SoStereo into its next chapter.
Why Driftwood is buying
DMG says on its website that it was set up in 2024 to provide capital and operating expertise to founders in music, entertainment and the creator economy, with investments across recorded music, publishing, live experiences, content studios, creator tools and brand partnerships. It also offers portfolio companies in-house software development and help with scaling operations.
Its first deal was FlyteVu, a Nashville agency co-founded by former CAA executive Laura Hutfless and former Warner Music Group executive Jeremy Holley. MusicRow reported in July 2025 that DMG had acquired FlyteVu, that Hutfless would stay on as chief executive while Holley left, and that the agency was adding corporate bookings and music licensing to its services. Terms of that deal were not disclosed either.
"We're investing in exceptional companies with distinct expertise, strong leadership, proprietary technology, and a shared belief in the power of culture and entertainment to drive meaningful results for Brands," DMG chief executive Kevin Thompson said.
Hutfless said SoStereo fit FlyteVu's plans to broaden its services for clients, and that SoStereo's tools would let the agency deliver work more efficiently without lowering creative quality.
Agencies bundle music services
Owning a licensing and sonic branding specialist lets FlyteVu offer that work in-house rather than outsourcing it, and gives SoStereo access to the agency's brand clients.
Dealroom, which reported the deal, said it reflects a wider move by agencies to combine specialist creative and entertainment services so they can sell brands more integrated campaigns. For DMG, the purchase adds a second business to a portfolio that so far has been built around FlyteVu.
