Teamworks, a Durham, North Carolina company that sells operations and performance software to sports organisations, acquired Sportlogiq, a Montreal company that uses computer vision and machine learning to track and analyse games. The deal was announced on January 15, 2026. The price was not disclosed.
Sportlogiq's 80 employees, including 10 AI researchers, are joining Teamworks. Teamworks said it would combine Sportlogiq's video and data infrastructure with its own predictive models, called Teamworks Intelligence, to give teams one system for player evaluation, game preparation and player development.
The two companies already worked together. Sportlogiq supplied the player tracking and event data behind Teamworks' hockey metrics, which are used to forecast player performance and value.
What Sportlogiq built
Craig Buntin, a former Canadian Olympic figure skater, and Mehrsan Javan, who holds a PhD in computer vision and machine learning, founded Sportlogiq in Montreal in 2015, BetaKit reported. Javan served as chief technology officer. Mitchell Wasserman was chief executive at the time of the sale.
The company's patented software extracts data from every frame of standard game video, so teams do not need special cameras or sensors. It started in ice hockey and later added global football and American football. Customers use its iCE platform to look at player and team performance, tactics and game patterns.
Teamworks said Sportlogiq's data is used by 97% of NHL teams and that it has more than 220 clients, including professional hockey leagues in North America and Europe, 42 NCAA hockey programmes, national federations in the International Ice Hockey Federation and football organisations. Its research team has produced more than 180 published papers and patents.
“Our computer vision technology and the iCE platform have become the gold standard in hockey analytics across the NHL.”
The founders and the funding
The Montreal firm TandemLaunch was one of Sportlogiq's early investors, and its managing partner, Émilie Boutros, commented on the sale to BetaKit. Sportlogiq raised a $1.7 million seed round led by Tim Tokarsky, with participation from TandemLaunch, Anges Québec Capital, 18 angel investors and Mark Cuban, the owner of the NBA's Dallas Mavericks.
In August 2017 it closed a CA$5 million (about $4 million) Series A led by Rho Canada Ventures and Anges Québec Capital, according to the law firm Osler. Later rounds were not confirmed in public announcements, and Sportlogiq's total funding was not disclosed with the sale.
Wasserman said Sportlogiq had been built by athletes and data scientists who understand how elite teams work, and that joining Teamworks would let it develop faster and offer more to the teams and leagues that rely on it.
Why Teamworks is buying
Teamworks was founded in 2004 by Zach Maurides, its chief executive, and calls itself "The Operating System for Sports". It says more than 6,500 sports teams and military organisations use its software for scouting, scheduling, communications and performance management, and it has staff in 11 countries. In 2025 it raised a $235 million Series F that valued it at more than $1 billion (about CA$1.4 billion), according to BetaKit.
Maurides said the deal gives Teamworks' hockey product the automated, video-based player tracking that advanced analytics depends on. Once Sportlogiq is integrated, Teamworks Intelligence metrics will appear inside the iCE platform, so analysts can go from game video to player projections in one step.
Blaine Patterson, Sportlogiq's chief commercial officer, said hockey organisations would be able to run all their core workflows in one system by combining Sportlogiq's video analysis with Teamworks' operations and performance products.
A string of acquisitions
Sportlogiq is the latest in a series of purchases by Teamworks, which has also bought Smartabase, Zelus Analytics and Telemetry Sports. Teamworks said it followed a similar plan in American football with Telemetry Sports, pairing a video and tracking data provider with its own predictive models.
With the deal, the company whose tracking data is used by almost every NHL team now belongs to a software vendor that sells scouting and operations tools to teams. Teamworks did not say whether Sportlogiq would keep its brand or whether its data would still be sold separately to clients that do not use Teamworks.
