Xsolla, the Los Angeles video game commerce company, has acquired GamePix, a Rome-based platform that publishes and distributes browser games. Xsolla announced the deal on October 29, 2026, although the release said GamePix has been part of the company since August 2026.
The companies did not disclose financial terms. The release did not say what role GamePix's founders will take after the deal.
Xsolla is pitching the combination at two groups: established studios that want to put PC and mobile games on the web, and a newer wave of creators who build games with AI tools and want to publish them quickly. According to the announcement, creators will be able to connect to GamePix and Xsolla from inside AI tools and put a game live within minutes.
What GamePix built
GamePix was founded in 2013 by Edouard Wawra, Valerio Pullano and Justine Silipo. Wawra is chief executive. At the time, browser games still ran on Flash, GamesBeat noted, and the company has since moved through HTML5, WebGL and WebGPU to games made with AI.
Today GamePix says it has a catalogue of more than 10,000 web titles and a community of more than 4,000 developers. It handles publishing, SDK integration, quality testing, distribution and monetisation for the games it carries, and distributes them through gamepix.com, its own apps and partners including telecom and media companies.
Its main technical asset is a porting tool. GamePix says the technology converts games written in Unity and C++ for PC and mobile into web versions that are up to 90% smaller to load and need no installation. That matters because a browser game has to start quickly on whatever device a player happens to be using.
"In 2013 we placed a bet that the web would become the world's biggest console, and we have spent every year since building the technology and the community to make it happen," Wawra said in the release.
“The browser is the most open platform for video games, and GamePix has spent more than a decade building one of the strongest web-based ecosystems.”
Why Xsolla is buying
Xsolla's core business is payments and commerce for game makers. It acts as merchant of record in more than 200 geographies and supports more than 1,000 payment methods, and says it is used by more than 70% of the top 100 highest-grossing games.
Until now, that business has sat behind the games rather than in front of players. GamePix gives Xsolla a distribution channel of its own, while GamePix's developers get Xsolla's payment tools, player engagement features and a single player identity that works across the GamePix site, its apps and the games themselves.
Chris Hewish, Xsolla's president, framed the deal around the openness of the web. "The browser is the most open platform for video games, and GamePix has spent more than a decade building one of the strongest web-based ecosystems," he said. He added that GamePix now gives studios "a fast path to players on the web".
GamesBeat summed up the problem the deal is meant to solve: AI tools are making it easier to build a game, but publishing it, finding players and earning money from it remain the hard part.
The deal and the advisers
Xsolla was advised on the deal by the Italian law firm ADVANT Nctm, with a team led by partner Fabio Pizzoccheri, according to the announcement. Counsel Luca Guidobaldi handled intellectual property and video game law.
The companies did not give revenue or profit figures for GamePix, and its funding history was not part of the announcement. Wawra described the move as a step up rather than an exit. "Joining Xsolla isn't the finish line; it's a change of scale," he said.
The deal is the latest sign that game technology companies want a share of the games being built with AI. Xsolla said developers and players can get started at gamepix.com.
