RepSpark, an Anaheim, California, company whose software lets golf and apparel brands take wholesale orders from retailers, has acquired Tee Commerce, which builds and runs online stores for golf courses and country clubs. RepSpark announced the deal on November 4, 2026.
Neither company disclosed terms; Dealroom described the price as undisclosed. RepSpark said it is bringing Tee Commerce's shopper-facing storefronts and fulfillment work into its own platform, and that over time golf facilities will be able to use the brand relationships and approved products they already have on RepSpark to stock their own online stores.
The release did not say what happens to Tee Commerce's team or brand. It pointed readers to Tee Commerce's website, which remains online.
What Tee Commerce built
Tee Commerce has been selling to golf clubs since 2019, according to its website. A club gets a web store in its own branding, stocked from a wide range of brands and products, and Tee Commerce embroiders or prints the club's logo on each item when an order comes in, then ships it in five to seven business days. The club does not have to buy stock up front.
The company also handles the store technology, customer service and, if the club wants, marketing. Clubs can list their own pro shop inventory on the same store. RepSpark said Tee Commerce is good at one-off embroidered items and small orders, which brands and facilities often struggle to fill at a reasonable cost, and that clubs can run the stores without adding much work for pro shop staff.
In September 2025 Tee Commerce said it would run online retail for all 14 licensed properties in the PGA Tour's TPC Network, including TPC Sawgrass and TPC Scottsdale. Its site lists other clients such as Sankaty Head Golf Club in Massachusetts, Piedmont Driving Club in Georgia, Round Hill Club in Connecticut and Floridian National Golf Club in Florida.
“Golf retail doesn't stop when a product arrives at the pro shop.”
Why RepSpark is buying
RepSpark's software handles the wholesale side of golf retail: digital ordering, product customization, event microsites, catalogs and accounts receivable for brands selling to shops. It says it serves 250 brands and 100,000 retailers and processes more than $4 billion in B2B transactions a year. In an August 2026 release it cited a Circana study from 2025 that found 80% of buyers in the Association of Golf Merchandisers use its platform.
Tee Commerce adds the last step, selling to the golfer. Meghann Butcher, RepSpark's chief executive and co-founder, said the deal would let the company carry its links between brands and facilities all the way from wholesale ordering to the consumer.
Ben Vainer, Tee Commerce's founder, said pro shops were limited by floor space, opening hours and how much stock they could hold. He described a setup in which a shop picks products from its approved brands on RepSpark and sells them through its own online store, with ordering and fulfillment handled in the background.
The founder and the numbers
Vainer is the only founder named in the release. Jeff Piltch was named as Tee Commerce's chief revenue officer in a company post from 2025. No funding rounds or investors were reported for Tee Commerce, and the company did not give a headcount or say where it is based. Its clients and sponsorships, including the South Florida PGA's Southwest Chapter awards night, are in the United States.
RepSpark said Tee Commerce grew 114% in 2025. Dealroom reported the same growth and added a forecast of 55% for 2026, a figure that does not appear in the release on RepSpark's site.
RepSpark has outside backing of its own. In August 2026 it announced a $22 million strategic investment from Headlight Partners, a software growth equity firm, to fund its enterprise products, ERP integrations, AI tools and customer success work. In July it announced a partnership with the PGA of America to supply technology to PGA professionals and the facilities they serve.
What happens to clubs
RepSpark said it plans to automate and scale the systems behind the stores so that they can support thousands of storefronts as the service grows into 2027 and beyond. It did not say when clubs will be able to build stores from their RepSpark brand lists, or whether existing Tee Commerce stores will change.
Dealroom called the deal a notable step from wholesale into club retail for RepSpark. Dealroom added that the result will depend on whether RepSpark can turn its existing ties with brands and pro shops into online stores at that scale.
