Lengow, a French software company that automates how online sellers publish products to marketplaces and ad channels, has agreed to acquire DAILY&CO, a Lisbon company that provides marketplace integration software and runs marketplace sales on behalf of brands. Lengow announced the deal in a press release datelined Paris on October 28, 2026, and Ecommerce News Europe reported it the following day.
The price was not disclosed, and neither company released financial details. Lengow said completion was still subject to customary conditions and approvals.
DAILY&CO's founder, François Nieuwlaet, said its clients would get a stronger platform with the same team behind it. The press release did not say whether the DAILY&CO brand would be kept, or how many people would join Lengow.
What DAILY&CO built
DAILY&CO describes itself as a specialist in multi-channel marketplace integration and distribution. It sells a set of tools for orchestrating, governing and enriching product data, which brands use to get their catalogues onto Europe's marketplaces. It also provides managed services for e-commerce and catalogues, so brands can hand over the day-to-day work of running a channel.
Its most complete offer is full outsourcing for brands that lack their own marketplace staff or seller accounts. In that model DAILY&CO handles everything from product data management to invoicing customers. According to Lengow, it runs marketplace sales for brands and manufacturers on more than 40 marketplaces in Europe and North America. Clients named in the announcement include Dessange, Holcim and Medela.
Nieuwlaet said he started the company on the idea that a brand should not have to build its own marketplace department in order to sell across Europe. The announcement did not give DAILY&CO's founding year, headcount or revenue, and no outside funding for the company has been reported.
“Today, brands expect more than technology alone: they want a partner that can run their channels with them.”
A long partnership
The two companies already worked closely before the deal. Lengow described DAILY&CO as a partner, and Nieuwlaet said his team had used Lengow's technology for years. That history means DAILY&CO's services were already built on top of the software it is now joining.
Lengow's chief executive, Nicolas Appert, said the relationship with DAILY&CO would also let Lengow use generative AI services to help customers with catalogue management work.
Why Lengow is buying
Lengow was founded in France in 2009. According to Ecommerce News Europe, it has more than 3,600 customers connected to thousands of advertising channels and marketplaces in over 60 countries. In 2022 it bought Netrivals, a price comparison software provider.
Lengow calls itself an intelligent e-commerce automation platform sold as software as a service. Its product connects merchants' catalogues to marketplaces and advertising channels. DAILY&CO adds a team that operates those channels on behalf of brands, from catalogue work to invoicing, and that already uses Lengow's technology.
Appert said consistent, high-quality experiences across every channel remained central to Lengow's strategy, and that the company was positioned to lead the next phase of the market as a provider of B2B marketplace syndication tools. His argument for the deal was that software alone no longer meets what brands want. By adding DAILY&CO's managed services to its platform, Lengow said it can offer complete support to brands that would rather have a partner operate their channels than run them in-house.
Appert said the combination of platform automation, deep channel integrations, managed services and global reach would give the company an advantage in a market that is growing and becoming more complex.
What happens to customers
Nieuwlaet said joining Lengow gives DAILY&CO's existing clients a stronger platform while they keep working with the same team. He added that the deal gives DAILY&CO the means to provide its service to many more brands. Lengow did not give a timetable for closing or describe any changes to DAILY&CO's contracts or pricing. Until completion, the deal remains subject to the conditions and approvals Lengow mentioned.
